Dolls throughout history have served many roles, from children's toys to religious or ritualist figures. More recently, they have played a new part--advertising. The 1890s saw the first commercial advertising dolls, printed cloth mascots for products such as cereal, flour, and pancake mix. This cute quintet from member Michele Thelen's collection was issued by the Kellogg Company to promote its breakfast cereals. Each is just 2.5 inches tall and simply constructed out of wood and cloth. They include Tony the Tiger (Frosted Flakes), Ogg the Caveman (Cocoa Crispies) and Snap, Crackle, and Pop (Rice Crispies).
Underneath they carry a 1972 copyright by Kellogg.
This little advertising ambassadors were called "Friendly Folks." The set of five figures was yours for two Kellogg cereal box tops and $2.00. Friendly Folks were promoted as both "fun to play with" and "conversation pieces to decorate your room or den."
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